How Technology Makes Us better Social Beings free essay sample

In â€Å"How Technology Makes Us better Social Beings† Megan Gambino (2011) believes that although there are some research shows technology is harmful to people’s public relationship, there are more studies prove that technology can build more relationship for people. The author lists many different researches about both negative and positive effects of technology. Gambino is trying to let the reader believe the technologies have benefits to human’s social relationship. I have doubt on both side of Gambino’s opinion. Gambino builds a hypothesis about the adverse impacts of technologies by showing Robert Putnam’s concern in his book and the study from University of Arizona and Duke University. Those researches show that American people’s communication with others declines about 30 to 50 percentage. However, Gambino uses Keith Hampton’s average technology using frequency research and his internet communication research in public places show that the development of technology not only didn’t reduce people’s relationship but also increase people’s frequency of interaction with others. We will write a custom essay sample on How Technology Makes Us better Social Beings or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He also shows the report of Wilson’s family daily life reflects that technologies don’t drop family’s communication, which against the research from University of Arizona and Duke University. In his article Gambino writes about the influence of technology about people’s relationship and participation of social issues. He writes, â€Å"He surveyed 2,255 American adults this past fall and published his results in a study last month. ‘We’ve found the exact opposite—that people who use sites like Facebook actually have more close relationships and are more likely to be involved in civic and political activities. ’ † Gambino uses this Hampton’s research shows people have more interaction with other about their life or social problems and policies. I agree with the part about people are more tend to join political engagement as the internet develops. Before the internet is invented, people can participate in political activities by contacted with government officer or write a paper letter. Those methods have some inconvenient problems. For example it is hard to protect the privacy of whistleblowers when they have to meet with a government officer. Furthermore, it is difficult for old people to travel long distance from home to government office. While paper letters can be lost or ignored in various links. As technology develops, internet can help people solve those problems, so that people will have more willingness to take part in political activities. In â€Å"Civic Engagement in the Digital Age† by Aaron Smith (2013) lists the data about the ways people involved in civic activities. He shows that about 39 percent of adult participators still use the traditional way to participate civic activities and 34 percent of adults doing the same thing through internet. That shows internet encourages people join the politicking. However, I hold an opposite opinion with Gambino about technology make us have more close relationships. Gambino writes, â€Å"They are not alone in the true sense because they are interacting with very diverse people through social networking websites, e-mail, video conferencing, Skype, instant messaging and a multitude of other ways. â€Å" Gambino uses Hampton’s researches to states that people can build more relationship through social networks. He also cites the report of Wilson’s family life as an example of good family relationship maintained by technology. First, I think when people begin to use social networks as one of their communication way, they will have to take time on internet. Relatively the time they spend with their friends in real life will be reduced. Maybe they can build some relationship via internet, but also they could loss some relationship in real life. Then I have a doubted about the quality of the internet relationship. Depends on the current technology, internet communication is still virtual. We cannot to feel the real emotion of the person on the other end of computer. Even we can have some true friend through internet, I do not think we can maintain a friendship only by some social networks. Sometimes a real hug is more than ten beautiful sentences. If he turned off his phone and computer you will lose him forever. So I doubted about internet relationship. Gambino mainly wants to let people believe technologies can help to integrate a person into society even though some people remain skeptical. I agree with him about technology may encourage people participate in political activities, but I disagree with him about social networks can increase and maintain our social relationships. The social networks still have many problems should be solved.

A Critique of Friends in American Culture essays

A Critique of Friends in American Culture essays All forms of media, from literature to television and news magazines stem from and in turn create a particular sense of culture. Culture is projected and absorbed from advertisements that convince consumers to buy products to newscasters who pitch their own opinions to convince audiences that their reasoning is the best. The text to me that represents the most about culture is television, particularly of the sitcom genre. There is one television sitcom on the air that attracts millions of viewers every Thursday night. This show received an award for Outstanding Ensemble Performance in a Comedy Series from the Actors Guild and twelve Emmy nominations since its debut. It features six twenty-somethings, three women; Monica, Phoebe and Rachel and three men; Ross, Joey and Chandler, who face life and love in New York. They take on the single life with their hilarious predicaments and different backgrounds, learning at the end of each episode that theres nothing that provides true comfort and companionship like friends. But in every episode, the cast helps us realize through laughter that lifes little problems are best handled in the company of others. If you havent guessed the shows title already, its the hit NBC show Friends. Debuting Sep 22, 1994, it was immediately successful in its portrayal of American culture. From the beginning, Americans from coast to coast could be seen and heard copying the clothes the actors wore and using the same lingo as the scriptwriters coined for the show. By performing a close cultural critique I will be able to show that the TV show Friends not only sets standards of living for people and reiterates in each episode that friends are the most important things to have in your life, but also that in real life that a group of friends as diverse as the ones on the TV show, would be vary rare to find. Do you ever go to the mall to s...

The Rise of China on the Current World Order Essay

The Rise of China on the Current World Order - Essay Example The Rise of China on the Current World Order The fact that a majority of major economic powers hold strong preference for the current world order should not be surprising because of the lessons learnt from the disturbances in the 20th century that shook international politics, causing a rise of new institutional arrangements. As such, even before the end of World War II, there were efforts aimed at creating world constitutional order. America and other industrialised countries have entered into an age where they experience profound transformation since the international economy emerged in the period around the 17th and 18th centuries. The rise of the Asian economy, specifically China, has greatly influenced international affairs. In fact, Lampton (2008) notes that China’s re-emergence as a key world economic and political actor has received much recognition globally. The size of China’s market and its integration into the world economy has been a source of many opportunities and uncertainties at equal measures. There have been concerns regarding its currency, global trade and appetite for energy (Bergsten, Freeman, Lardy & Mitchell, 2008). Furthermore, concerns have been raised with regards to China’s policies on finance, resource management, food security and commodity prices as affecting millions of people outside its boundaries. In fact, Xing compares it to America’s â€Å"erstwhile role† making it an â€Å"indispensable country† (2010, n.p.). Therefore, the rise of China would definitely have a negative impact on the current world order.

Heart of Darkness Essay Example | Topics and Well Written Essays - 1000 words - 2

Heart of Darkness - Essay Example At this point the fact to be admitted is that when Joseph Conrad wrote Heart of Darkness, and even at the time presented in the story, the British colonial empire was at its zenith. It enjoyed colonies in Hong Kong, Malaya, India, and Africa. On the one hand, the work allows the reader to look into Congo through the eyes of an imperialist. For example, the very beginning of the novel points out that Thames is â€Å"a waterway leading to the uttermost ends of the earth† (Conrad 6). Thus, some critics argue that this point itself reveals how racist Joseph Conrad is. However, the mere fact is that the novel puts forward the message that even the notion of civilization is an illusion. To illustrate: for Marlow, reaching Congo is a realization of the hollowness of his own notion of civilization. He fails to understand why the cannibals employed on his ship should not eat the other passengers (Conrad 57). Also, he feels that the cannibals possess no morality and conscience so that t hey can control their own basic animal desires. However, in the same situation, Marlow reaches the conclusion that the people along with him on the ship must not look so appetizing. It is ironic here to note that the same civilized Marlow who believes that the cannibals have no moral values proves that if he were in the position of the Africans, he would do the same, too. In other words, Conrad effectively portrays that the concept of civilization and enlightenment are rather superficial in nature. Despite the so-called civility, there is an underlying beast in humans that just comes out in the right circumstances. In other words, in the case of Marlow, the trip to Africa made him understand the basic animal-like tendencies in humans that thrive in the wild. Also, he realizes the fact that the civility the Europeans try to introduce in the wild is rather phony in nature because the cruelties of the wild are not crueler than the cruelties of imperialism. Admittedly, one cannot deny t he fact that Conrad was an imperialist. It becomes evident from the fact that Marlow is highly careful to ensure that he does not fall prey to the charms of the wild as happened to Kurtz. While Kurtz admitted the rules of the wild, Marlow is not ready to descend into that darkness. Thus, one gets the insight that instead of rejecting Western culture and ideals, the purpose of Conrad is to point out that most of the time; the Western society is not functioning in the way it is supposed to function. In other words, the Western ideals fail to perform in a more human way than the ideals of the savages. Another perfect example is the way the slaves are treated by the West. He says â€Å"they were dying slowly---it was very clear. They were not enemies, they were not criminals, they were nothing earthly now† (Conrad 42). Again, one has to remember the fact that Conrad resorted to such a statement at a time when imperialism was at the zenith of its power around the world. Though it is possible for critics to claim that one can find fragments of imperialist ideologies in the work of Conrad, they cannot forget the fact that Conrad expresses in clear terms as to how ones morality and conscience will condemn the savagery committed by European imperialism as much as one condemns the savagery of the wild. Here, one gains the insight that Marlow - the conscience of Conrad - is in constant conflict with the

Mutual Exclusiveness of Generic Strategies Essay

Mutual Exclusiveness of Generic Strategies - Essay Example Thus, a firm that seeks cost leadership must explore all avenues that will guarantee its cost advantage in the industry. For a firm to achieve differentiation advantage over its competitors, it must come up with the necessary measures to produce a unique service or product that is valued by the customers to the extent of foregoing a relatively cheaper service or product offered by the firm’s competitors to buy from the firm at a higher price (Dahlen, 2006). Therefore, cost leadership and differentiation strategies define two fundamentally different approaches to business strategy given that a firm competing on low cost is discernible from that competing through differentiation evident from their different organizational characteristics, market poisoning, capabilities and resources (Grant, 2010). Michael Porter pooled differentiation and cost leadership with the firm’s choice of scope to constitute the generic strategies that a firm can use to achieve high profit margins . According to Porter, cost leadership and differentiation are mutually exclusive strategies to the extent that firms that endeavor to practice both strategies are stuck in the middle. Further, Porter defines a firm that is stuck in the middle as one with a guaranteed low profitability since it losses the high volume customers who demand low prices or has lowered its profits so that it can attract customers from those firms offering lower prices. The firm that is stuck in the middle loses its high-end customers who have high margin targets in their mind or have generally achieved differentiation. Such a firm would also lack a well-defined corporate culture in addition to having an incompatible set... This essay has looked at what is covered under cost leadership and differentiation as the two most important components of generic strategies. The following parts of the essay have looked at why it is possible for firms to implement both cost leadership and deferential generic strategies successfully. The paper has highlighted as a case example the strategic approach employed by Toyota which is an industry leader in automobile industry as a major example of how combining the two strategies is possible. The changes in market environment in areas like demand and supply calls for firms that need to keep up with modern trends to diversify their strategic approaches. Evidence from contingency approach to human resource management has been presented to oppose the mutual exclusive view of generic strategies. This paper makes a conclusion that the fear that firms employing both strategies simultaneously run the risk of being stuck in the middle, not knowing which of the two to concentrate on, has also been dispelled. Last part has presented a brief analysis detailing why the concepts as detailed by Porter needs further scrutiny. This analysis assists in place Porters ideas in the context of practical business environment as opposed to the theoretical framework under which Porter postulated the two strategies. Therefore, this essay has succeeded in proving that Cost leadership and differentiation generic strategies are not mutually exclusive but are approaches that business organizations can take advantage of to achieve greater margins in terms of their profits.

The Unethical Business Practices Of Shell Commerce Essay

The Unethical Business Practices Of Shell Commerce Essay Unethical practices by organizations are frequently increasing as the pressure to compete and succeed compels them to ignore the ethical and moral aspects of their practices and decision-making. In order to maximize value for its shareholders and gain profitability, Shell ended up bribing the Nigerian officials to  make it easier to import their goods and equipment, in order to avoid customs duties, extend contracts and lower tax etc. Therefore this report investigates and scrutinizes Shells unethical practices in context to its the moral code of ethics and recommends Shell to be more ethical in their practice. 1.3 Introduction As globalization increases many organizations indulge in unethical practices to achieve growth and profit maximization. Consequently, the examples of such companies include LOreal, Nike, Wal-Mart, Shell etc. Shell, is a global group of energy and petrochemical companies. They have their headquarters situated in Hague, the Netherlands.  The parent company of the Shell group is Royal Dutch Shell plc, which is incorporated in England and Wales. Shells operated in more than 90 countries and has an approximate of 93000 employees. Their production mainly consists of forty eight percent of natural gas and around 3.3million barrels of gas and oil is produced per day. Shell has established forty three service stations worldwide. According to a survey conducted in 2010, theyve sold an estimated 145 billion litres of fuel. The Company has two main streams, upstream which explores for and extracts crude oil and natural gas and Downstream which refines supplies, trades and ships crude worldwi de, manufactures and markets a range of products, and produces petrochemicals for industrial customers. According to their financial report of 2010, with the capital invested of $30.6 billion and $1 billion in Investment in research and development, they had an income of $20.5billion with revenue of $368.1 billion (Shell, 2010). 1.4 Historical Background Shell was born during days of the oil boom and started out in the shadow of John D. Rockefellers Standard oil monopoly. Royal Dutch/Shell was the result of a merger in 1907 between the British-based Shell Transport and Trading Company, which pioneered the use of seagoing oil tankers and the Royal Dutch Petroleum Company, which made its fortune developing new oil fields in Borneo and Sumatra. Marcus Samuel was an enterprising fellow who decided to greet ships returning to England from India, Japan, Africa, and the Middle East and offer to buy any trinkets and curious that sailors had collected abroad. In the 1890s, the French Rothchild family decided to go into business exploiting the oil fields opening up in Baku in Russia. Needing a partner to help them transport and sell the oil, they turned to Marcus Samuel the younger. After a brief trip to the Caucasus, Marcus Samuel decided that the only way to take on the near monopoly grip that Standard Oil held was to radically reduce oil tr ansportation costs. During that time kerosene was transported in crates of tin containers. Loading the fuel into these relatively small containers, crating them, and loading them onto ship as time consuming, expensive and inefficient, Samuel argued. It would be much preferable to just pipe the oil into a tanker ship. In 1907, Sir Marcus Samuel and Henri Deterding merged the Shell Transport and Trading Company with the Royal Dutch Petroleum Company to create Royal Dutch/Shell. The company is owned forty percent by the Shell Transport and Trading Company and sixty percent by the Royal Dutch Petroleum (History of Business, 2010). In the 1980s, Shell sought to grow through acquisition. It bought out the remaining 30% shareholding in Shell Oil in 1985 to consolidate its American operations. The 1980s saw the development of offshore exploration projects, which were in much more challenging conditions than had previously been attempted.  The 1990s Shell saw the technology of biomass fuels and Gas to Liquids make giant leaps forward.  Shell was criticized over the Brent Spar episode in 1995, which centered on its plans to dispose of the storage platform. The Group learned that public opinion had become much more sensitive to environmental issues. In the next decade, the Group worked much harder to open a dialogue with interested parties regarding its environmental impact and to develop good relations with the communities affected by its work. Another problem to hit the Group arose from its presence in the Nigerian region of Ogoniland. The tribal minority in the Ogoni were aggrieved with the Nigerian government because they felt denied a proper share of federal revenues from the oil, and what they saw as other fundamental human rights. Their champion was the writer Ken Saro-Wiwa. The oil companies were targeted as collaborators with the corrupt government. Shell was accused of environmental despoliation. The story achieved international notoriety when Saro-Wiwa and eight of his colleagues were sentenced to death by hanging for their activities. Shell has since strived to follow a policy of demonstrating its community of interests and reciprocal good feeling with both the governments and the local populaces it deals with. The 1990s were notable for Shell for the development of the LNG gas business. Improved transportation and rising demand made this area of the Groups activities increasingly important and are expected to continue to do so in the first decades of the twenty-first century (Shell, 2010). 1.5 Report Preview This report examines various unethical practices of Shell. Firstly, it investigates upon the historical background of Shell. Moreover, we have related Shells immoral issues to the ethical theories. Along with these principles we also suggest some recommendations which could be reasonably essential for Shell to operate in a better and efficient manner. Finally, the report concludes with importance on ethics, corporate social responsibility and with our suggestion on its unethical action. 2.0 Shells Unethical practices: In 2010, Shell was accused of bribery practice with Nigerian officials in order to gain profit. Shell bribed Nigerian officials to make it easier for them to import goods and equipment, get lower taxes and avoid the customs. Shell said that it paid 2 million U.S Dollars to its Nigerian Workers in its deep water Bonga Project. Shell actually knew that part of the money will go to Nigerian officials whom will make shell avoid the customs process. This will give shell an obvious competitive advantage in the market. Shell actually gained $14million profit from this bribery of the Bonga project. Shell will pay $48.1 million dollars in order to settle probes by the U.S Justice Department and Securities and Exchange Commission. In January 2004, fraudulent overstatement of proven hydrocarbon reserves by Shell in Form F20 returns filed with the U.S. Securities Exchange Commission(John Donovan,2007). Shell has given misleading and wrong statements about its reserves. It paid a $120 million fine for this claims settlement. One of the famous unethical practices by Shell was causing the high levels of pollution in Nigeria.40% of shells oil spills worldwide was in Nigeria. The oil spill also caused water contamination. It caused oil pollution in the Ogoniland region for the past 40 years or so. The pipelines were built in front of the peoples houses and in their farmlands. They suffered oil leaks through the pipelines. This has totally destroyed the environment over there. It killed the aquatic life; killing many fishes. Also enveloped the land with oil. This has been really devastating for the Ogoni people, economically and healthy, since their economy depends mainly on fishing and farming. People suffered respiratory diseases such as bronchial asthma; and cancer. Lots of vegetation is dying, especially Mangrove swamps, due to wastes of oil in the Niger River. The reason Shell has been successful in doing these unethical practices in Nigeria is because they used to bribe the Nigerian officials frequently to ease the process. Royal Dutch Shell Blames oil spills on sabotage to its equipment ( Chima Williams,2009). This explains how rude and unethically they take responsibility for their awful actions. According to the Covalence ethical ranking in 2008, saw Shell in the 510 position out of 541 multinational companies. Covalence s ethical quotation system is a reputation index based on quantifying qualitative data and It is a barometer of how multinationals are perceived in the ethical field(John Donovan 2009). The covalence ethical ranking is based on important issues such as Human rights policy, Waste Management, Labor standards and product social utility. A research done by Management and Excellence in 2005 sees Shell as the number 1 most ethical oil company in the world. But by the end of 2011, Shells position is expected to deteriorate much due to the bribery scandal it suffered for the last few months. 2.1 Conoco Phillips: Conoco Phillips is a Non-government owned American oil and Gas Corporation. Its the 3rd largest of the oil majors worldwide. It works in all different aspects in oil and natural gas industry such as Midstream, Petrochemicals, and Refining and Marketing. The company was formed as a result of a merger between Conoco and Philips in 2002. Its major competitors are Shell, British Petroleum and Exxon Mobil. Conoco Philips is one of the few Oil companies that suffer unethical issues. According to Conoco Philips, Our mission is to do more than to deliver energy. It has a long term commitment to achieve the top ethical standards and create a culture that encourages honesty and responsibility in everything they do. Conoco Philips values the importance of corporate transparency and ethics as they are a major drive for consumers and stakeholders confidence. A proof of ConocoPhillipss environmental concern is that it spent $80 million dollars to develop new technologies for unconventional and alt ernative energy sources. ConocoPhillips is a member of the U.S Climate Action Partnership, which is a group of businesses, major corporations and environmental organization with a goal to pressure the U.S Government to reduce the greenhouse gas emissions. ConocoPhillips spent around $150 million dollars 2007 on research and development of alternative energy sources and new technologies- which is almost a 50% increase compared to the $80 million dollar spent in 2006. 2.2 Shell vs. ConocoPhillips Shell is the 2nd biggest company in the world in terms of revenue, which makes it more profitable than ConocoPhillips (16th). Actually, after the recent bribery issues about Shell, its position will eventually drop in the next few years. They will suffer from employee turnover, loss of company reputation and lots of other disadvantages which will not enable them to be more profitable like before. Whilst for ConocoPhillips, its very predictable that this company will get closer to Shell in terms of revenue and why not surpass it, due to its ethical practices! Thats why Shell should have good ethical policies like that of ConocoPhillips and actually adapt this policy and not violate it. 3.0 Recommendations and Facts: 3.1 Recommendations First of all if Shell wants to get back its reputation after the Nigeria bribery incident, they have to change their vision, not the written vision statement, in fact they have to change their insight toward the business they are doing and try to change their practices in a way that help and satisfy people instead of hurting them. They should keep in mind that business is not about gaining profit from whatever way, rather it is about gaining profit from providing services in a way that satisfies customers and if they act ethically eventually they will gain enough profit as they have satisfied people behind their back who support the company (Tempo, 2005). Shell should be considered guilty in this case and be fined for their unethical business practice. Furthermore, Nigerian government should be accountable and responsible for their action as well. The amount of fine that usually determined by courts should be either used for research purposes or as financial aid to help people around the globe. If they do so, Shell will force to do something that they escaped from and try to improve their instruments and facilities by doing research and development instead of trying to gain profit without thinking about safety and effects of their action on stakeholders (Tempo, 2005). More strict rules and regulations regarding the bribery issue and control of governments over their companies can lead to termination of bribery in long term. If Shell maintains a strict No Bribe policy, in long term bribe takers wont ask for it anymore. Then even if they fail in their business they wont blame themselves for paying bribes and they will know that there was something wrong with their facilities and services. 3.2 Facts The main reason that shell wanted to bribe Nigerian government was that they wanted to pay less taxes and easier import of their needed equipment, which eventually leads to higher profit. Thus they only looked for profit and to reach that, they choose bribery as an unethical practice. They shouldnt do that because even if we dont consider bribery as an unethical practice it was illegal and against law in Nigeria, however we know that bribery is an unethical practice indeed. The next thing is that bribery encourages corruption, and this action hurts the poor the most as they have to pay for something which is free and they get into trouble for paying the amount, because they cannot afford it. When a large company like Shell practices, in this case bribery, which is defiantly unethical, this act will spread to the whole society and affect the society in large (Tempo, 2005). Moreover when you start paying bribe for the first time it leads to demand for more bribes and work as a kind of temptation. So it is better never start it. Aid agencies trying to provide free services for those who need help and it is not morally accepted and expected from officials to try to make money from those services that supposed to be free. We believe and agree that Shell did something which is morally wrong and ethical person wont advocate it, but there is a positive point in shells case. Shell accepted that they did and unethical and wrong action and admitted their mistake, they also agreed to pay $48m in criminal and civil fines. However shell had to admit their mistake but still we can consider it as a positive movement from shell and we can hope that Shell try to be an ethical company from now onwards, stop their unethical business practices and try to gain profit while following ethical business practices (Temp,2005). 4.0 Conclusion In conclusion, we all agree that bribery is an unethical business practice and it is not expected from large company such as Shell to practice such actions. It is not only the case that Shell paid bribe, the most important thing is that such actions, eventually leads to corruption of society which all of us believe to be destructive. Shell can follow Conoco Phillips and invest in research and development and try to improve its facilities, and by doing this they might earn less profit in the short term but they can be proud of themselves by being an ethical company and gaining more profit than their competitors in the long term as they will have new technologies and facilities in future because they invest in research and development today. Shell Should be accountable for what they did and be responsible for their unethical behavior and try to stop such acts in future if they want to build their reputation again as people and stakeholders wont trust Shell as long as they continue bein g unethical. However if Shell really wants to be changed and get back its reputation they can do it by clarifying their vision among themselves and act ethically.

Bill Gates :: essays research papers

Bill Gates On October 28, 1955, in Seattle, Washington a boy was born. This child would grow up to be one of the most successful people in the history of man. His name, William (Bill) Henry Gates. Bill a.k.a. Trey was a different child from the beginning of his life. His first five years were normal just like most kids. Once he turned six his parents would almost go crazy. He declared war on his mother and always talked back to her as in this example; She would call him up to dinner from his basement bedroom and he would not respond. "What are you doing?" she once demanded over the intercom. "I'm thinking," he shouted back. "You're thinking?" "Yes, Mom, I'm thinking," he said fiercely. "Have you ever tried thinking?" His mother sent him to a psychologist, after a year of tests and studies the doctor came up with a solution. His answer was, "There is nothing you can do. Just give up and live with it." Bill attended Lakeside School. It was a very nice private school. There he learned how to use a computer. His friend, Paul Allen and he would start their computer programming there. The first programs they made were a math program and tic-tac- toe. Bill and three other friends joined forces to make the Lakeside Programmers Group. Bill then went out to a store, which just received a new IBM. He convinced the boss to let him and his friends use the computer. In exchange, he would have to debug the computer. Bill got so obsessed in it that he went to the store late at night and worked on the computer! A little later that year, Bill attended Harvard. To most people there he was considered a snob and idiot. He would order pizza every day and go to many bars. In 1974, Bill and Paul Allen created BASIC, a computer language. MITS then bought a license to have the product. At the age of twenty-one, Bill dropped out of Harvard to work on Microsoft all the time. Within three months, MITS ripped up the contract. Bill found a person in Japan who would help him. Bill and Paul then set up a building in Albuquerque, New Mexico. They then renamed their company Microsoft. The original name was Allen&Gates. Bill loved New Mexico. He had his favorite Porsche, which he called Sand Buggy.